Primavera Music Festival
This logo was created for an in class project. We were tasked with doing a top to bottom rebranding of a festival, of our choosing. I ended up choosing the Primavera Porto music festival. The reasoning behind this choice was to give myself the chance to design a complete branding package in english as well as in another language. With this logo I really wanted to focus on typographic overprints, in order to represent the different styles of music that the the festival offers, as well as creating a fun feel to the festival.
La Plata Outdoor Recreation
This logo was created for an in class project. Where I was tasked with creating an identity for a new local out reach program. The intent of my goal here was to create fun yet official feel for this new program. The logo has a vague outline of La Plata county. The color pallet is inspired by the colors found naturally within the county, the dark greens of ponderosa pines, and the bright orange of a flowering King Cup cactus.
Canadian Pacific Airlines
This logo is a part of the largest branding project I worked on while in school. The idea of this project was to rebrand an existing or defunct airline company. The total branding package for the airline includes uniform, aircraft, seating, and utility branded designs. The logo was worked up from the former logo, which was just a plane goose in flight. The new logo features a maple leaf tucked into the wing of the goose, as well as a more stylized wing shape than previous.